IT'S ALL ABOUT THE HYPE
I'm a writer. I talk about writing, look at what other writers are doing, pay attention to the market. And I've come to the conclusion that's it's all about the hype and not necessarily the reality of anything. It was brought home to me this week when someone else claimed to have invented "boomer lit." Excuse me? Diann Hunt was writing boomer lit for women (and calling it that!) long before anyone else in CBA ever thought about it. Her book HOT FLASHES AND COLD CREAM came out in 2005, a good year before any other humorous books for women in that age. And she's still the best. But she doesn't have the flashiest website, the biggest speaking platform (for which she's very thankful!) and she doesn't toot her own horn. But she should. She's the best. Read BE SWEET and you'll see what I mean. She just keeps getting better with every book.
We see it with other things too. Diets, a subject near and dear to my heart. It's all about the one who screams the loudest at the moment. And I'm just as much a sucker as anyone. I'm always looking for that new "magic bullet" that will make the pounds magically melt off. I still haven't found it, have you? LOL It usually takes a word I particularly hate--exercise. Or skin care. There's always something new and exciting claiming to reverse every beauty problem you have.
We're so gullible. We never make up our own minds. We just follow the advertising like sheep. I'm one of the worst so I know. I've been attending a class at church called The Best Question Ever. And that best question is What's the Wise Thing to Do? Well the wise thing is to get my butt out of the chair and exercise. It's to have only ONE small serving of foods I love. It's to cut out sugar altogether.
Why is it so hard to be wise? LOL It's really not all about the hype--it should be about making up our own minds. I'm such a sucker. LOL How about you? You have any weaknesses you'd like to share?